Stormi Steele has quickly become a household name, thanks to her impressive rise as an entrepreneur, beauty mogul, and television personality. Best known as the founder and CEO of Canvas Beauty Brand, Stormi’s journey from hairstylist to millionaire businesswoman has inspired thousands — especially within the Black-owned business and beauty communities.
As of 2025, Stormi Steele’s net worth continues to grow, driven by her booming beauty empire and appearances on OWN’s popular reality show, Love & Marriage: Huntsville. But how did she build her fortune? Who is the man behind her success? And what’s next for this rising star?
In this in-depth profile, we’ll cover everything you need to know about Stormi Steele’s net worth in 2025, her early life, age, career highlights, husband, family, and more. Whether you’re searching for Stormi Steele’s biography, business milestones, or personal story, this post has all the details.
Who is Stormi Steele?
Stormi Steele is a successful American entrepreneur, beauty industry innovator, and reality TV star, best known as the founder and CEO of Canvas Beauty Brand. She gained national attention for turning a small, self-funded startup into a multi-million-dollar hair and skincare company, with her viral Canvas Hair Growth Serum leading the charge.
Born with a passion for creativity and hair care, Stormi built her brand organically through social media, eventually becoming the first TikTok Shop creator to earn $1 million in a single livestream. In addition to her business success, she stars on the hit OWN reality series Love & Marriage: Huntsville, alongside her husband, Courtney Beasley.
As of 2025, Stormi Steele continues to grow her influence as a leading Black female entrepreneur, inspiring millions with her story of grit, growth, and groundbreaking success in the beauty industry
Stormi Steele Profile Summary
| Attributes | Details |
| Full Name | Stormi Michelle Steele |
| Date of Birth | August 3, 1988 |
| Stormi Steele Age | 36 (as of 2025) |
| Stormi Steele Birthplace | United States |
| Stormi Steele Nationality | American |
| Stormi Steele Ethnicity | African-American |
| Stormi Steele Religion | NA |
| Stormi Steele Height | Approx. 5′5″– (165cm) |
| Stormi Steele Zodiac sign | Leo |
| Stormi Steele Husband | Courtney Beasley |
| Marital Status | Married |
| Stormi Steele Profession | Entrepreneur, hair stylist, reality TV personality, CEO of Canvas Beauty Brand |
| Stormi Steele Education | Attended Mississippi State University; studied cosmetology after leaving college |
| Stormi Steele Business | Founder & CEO of Canvas Beauty Brand developed viral Hair Growth Serum |
| Stormi Steele Reality TV | Cast member on OWN’s Love & Marriage: Huntsville; excited to focus on business |
| Stormi Steele Net Worth (2025) | Estimated $10M–20M |
Stormi Steele Early Life & Background
Stormi Steele, born on August 3, 1988, in Mississippi, is a self-made entrepreneur and beauty industry innovator best known as the founder of Canvas Beauty Brand. Growing up in a small town, Stormi was always artistically inclined, eventually enrolling at Mississippi State University to study art. However, a powerful dream in 2010 inspired her to leave college, despite maintaining a 3.7 GPA and being just a few credits shy of graduation.
She instead pursued cosmetology, driven by a desire to create products that addressed the real hair care struggles she and others in the Black community faced. With only $800, she moved to Huntsville, Alabama, where she began building her brand from the ground up, starting as a hairstylist and experimenting with natural hair care formulas in her kitchen.
In 2018, she officially launched Canvas Beauty, which gained rapid popularity through social media, particularly due to its best-selling Hair Blossom Serum. Despite facing operational challenges as her business scaled, Stormi rebounded with viral product launches and record-breaking TikTok Live sales, including a $1 million live session in 2024.
Beyond business, she is also a wife, mother, and advocate, using her platform to support women through fertility struggles and entrepreneurship. Her story reflects resilience, vision, and the power of betting on oneself against the odds.
Stormi Steele Education
Stormi Steele attended Mississippi State University, where she majored in art and maintained a strong 3.7 GPA. Although she was just 23 credit hours away from graduating, she made the bold decision to leave college after a vivid dream inspired her to follow a different path.
Choosing to pursue her passion for beauty and hair care, she enrolled in cosmetology school and earned her cosmetology license. This education laid the foundation for her career as a hairstylist and entrepreneur, eventually leading to the launch of her successful beauty brand, Canvas Beauty. Stormi’s educational journey reflects her willingness to take risks and follow her intuition to build something meaningful.
Stormi Steele Personal Life
Stormi Steele’s personal life is marked by her strong family bonds and dedication to motherhood and philanthropy. She is married to Courtney Beasley, who is not only her husband but also an important partner in her business ventures. Together, they have navigated the challenges of balancing family and entrepreneurship.
Stormi is also a mother, having faced fertility struggles and losses before welcoming her son—a journey she has openly shared to inspire and support others going through similar experiences. Beyond her family, she is passionate about giving back, founding initiatives like “For Mamas,” which helps women with IVF treatments, and “The Dream Girl Society,” aimed at empowering women entrepreneurs. Stormi’s personal life reflects resilience, love, and a commitment to lifting others as she continues to grow her brand and impact.
Stormi Steele Family
Stormi Steele tends to keep her family life relatively private, but some details are known publicly. She is married to Courtney Beasley, who plays a key role not only in her personal life but also as a partner in her business endeavors with Canvas Beauty.
Together, they have a son, and Stormi has openly shared her experiences with fertility struggles, including miscarriages, before becoming a mother. Information about her parents or siblings is not widely available, as she focuses more on her career and advocacy in public. Overall, her family life centers around her close partnership with her husband and the joys and challenges of motherhood.
Stormi Steele Husband
Stormi Steele is married to Courtney Beasley, who is both her husband and a key partner in her business ventures. Courtney has been involved in helping manage and grow Canvas Beauty alongside Stormi, supporting her as she builds her brand.
Their partnership extends beyond marriage into entrepreneurship, working together to navigate the challenges of running a fast-growing beauty company. They also share a family together, including their son, and have been open about their journey through fertility struggles. Their relationship is often highlighted as a strong support system behind Stormi’s success.
Stormi Steele Professional Career
Stormi Steele’s professional career is a story of creativity, perseverance, and entrepreneurial vision. After attending Mississippi State University as an art major, she left college before graduating to pursue her passion for beauty and hair care. She enrolled in cosmetology school, earned her license, and worked as a hairstylist, gaining firsthand experience with the hair care challenges many Black women face.
In 2018, Stormi launched Canvas Beauty, a brand focused on natural hair care products designed to promote healthy hair growth and confidence. Starting with homemade formulations crafted in her kitchen, she developed a signature product—the Hair Blossom Serum—which combines natural ingredients like cayenne pepper to stimulate scalp circulation. The brand quickly gained traction, propelled by social media buzz and a dedicated customer base.
Canvas Beauty’s growth accelerated rapidly, with over a million units sold in its first year and millions in revenue soon after. Stormi became a pioneer in leveraging TikTok Live shopping, making history in 2024 by generating $1 million in sales during a single livestream event—an unprecedented milestone for a beauty brand.
Despite operational challenges as the company scaled, Stormi’s adaptability and innovative marketing kept the brand thriving. She expanded Canvas Beauty’s offerings to include body care products and continued to build a community around empowerment and self-confidence.
Today, Stormi Steele is recognized as a successful entrepreneur and influencer in the beauty industry, admired for her authenticity, business acumen, and commitment to uplifting others through her products and philanthropy.
The Launch Of Canvas Beauty Brand
In 2018, Stormi Steele launched Canvas Beauty, a breakthrough natural hair care brand that quickly captured the attention of consumers seeking effective, organic hair growth solutions. Starting with her flagship product, the Hair Blossom Serum, Stormi combined natural ingredients like cayenne pepper and vitamin E to create a unique formula designed to stimulate scalp circulation and promote healthy hair growth. Leveraging social media marketing and authentic storytelling, Canvas Beauty rapidly gained traction within the Black hair care community.
Within the brand’s first year, Canvas Beauty sold over 1 million units, establishing itself as a trusted name in natural hair care. Stormi Steele’s entrepreneurial journey and Canvas Beauty’s viral growth through platforms like TikTok have made the brand a leader in the competitive beauty industry, inspiring countless entrepreneurs in the process.
Growth And Achievements
- 2018: Launched Canvas Beauty with the flagship Hair Blossom Serum
- First Year Sales: Sold over 1 million units of hair care products
- Social Media Success: Built a strong community through authentic storytelling and influencer marketing
- 2020 Revenue: Generated approximately $20 million in annual revenue
- TikTok Milestone: Became the first creator to generate $1 million in a single TikTok Live session in 2024
- Black Friday 2024: Achieved over $2 million in sales during a TikTok Live shopping event
- Product Expansion: Introduced new lines including body care products like Body Glaze
- Brand Recognition: Established Canvas Beauty as a trusted name in natural hair care and Black-owned beauty brands
- Philanthropy: Founded “For Mamas,” supporting women undergoing IVF treatments, and “The Dream Girl Society” for female entrepreneurs
- Industry Impact: Inspired many aspiring entrepreneurs with her story of resilience and innovation
How Much is Stormi Steele Net Worth 2025?
As of 2025, Stormi Steele, founder and CEO of Canvas Beauty, is estimated to have a net worth between $10 million and $20 million. This valuation reflects her success in building a thriving natural hair care brand and diversifying her income streams.
Key Sources of Income
- Canvas Beauty Brand: The cornerstone of Stormi’s wealth, Canvas Beauty has achieved significant milestones, including generating approximately $20 million in revenue in 2023.
- TikTok Livestream Sales: In 2024, Stormi made history by earning over $1 million in a single TikTok Live session, showcasing her innovative approach to live commerce.
- Social Media Influence: Her Instagram presence, under the handle @canvasgirlbeauty, contributes an estimated $38,000 to $53,000 annually through brand partnerships and promotions.
- Reality TV Appearances: Stormi’s role on the reality show Love & Marriage: Huntsville has expanded her visibility and added to her income, with estimates ranging from $100,000 to $2 million.
Stormi Steele’s net worth underscores her entrepreneurial spirit and ability to leverage multiple platforms to build a successful business empire.
Challenges and Disappointment
Stormi Steele’s rise as the founder of Canvas Beauty wasn’t without significant challenges. One of her earliest risks was dropping out of college, just 23 credits away from graduation, to pursue a career in cosmetology and entrepreneurship. Starting Canvas Beauty with only $800 in startup capital, she faced the typical struggles of building a business from the ground up, including tight budgets and limited resources.
As Canvas Beauty gained traction, Stormi encountered major scaling challenges, such as managing product fulfillment, supply chain logistics, and customer service for a rapidly growing customer base. By 2022, the brand was nearly breaking even despite strong sales, highlighting the financial hurdles many startups face in balancing growth with profitability.
Operating in the highly competitive natural hair care market, Stormi also had to continually innovate to keep Canvas Beauty relevant among many Black-owned beauty brands. On a personal level, she openly shared her emotional journey through fertility struggles and miscarriages, balancing the demands of motherhood and entrepreneurship.
Despite these setbacks, Stormi Steele’s resilience and strategic pivots helped her overcome obstacles, turning Canvas Beauty into a thriving and influential natural hair care brand. Her story inspires entrepreneurs facing challenges in the beauty industry and beyond.
Stormi Steele Net Worth Vs Others
As of 2025, Stormi Steele boasts an impressive estimated net worth of $20 million, thanks to the success of her natural hair care brand, Canvas Beauty. While she may not yet be in the billionaire league, Stormi’s rise as a Black female entrepreneur in the competitive beauty industry is remarkable and inspiring.
Here’s how Stormi Steele’s net worth compares to some of the biggest names in beauty:
| Entrepreneur | Estimated Net Worth (2025) | Industry | Notable Brands |
|---|---|---|---|
| Stormi Steele | $20 million | Natural Hair Care | Canvas Beauty |
| Kylie Jenner | $700 million | Cosmetics | Kylie Cosmetics |
| Rihanna | $1.4 billion | Cosmetics/Fashion | Fenty Beauty, Savage X Fenty |
| Huda Kattan | $610 million | Cosmetics | Huda Beauty |
| Pat McGrath | $1.2 billion | Cosmetics | Pat McGrath Labs |
Despite the difference in scale, Stormi’s journey highlights the power of authentic branding, social media marketing, and niche focus. Her success with Canvas Beauty, particularly through viral TikTok sales and dedicated community building, has positioned her as a rising star in the beauty entrepreneur space.
Why Stormi Steele’s Success Matters
- Natural Hair Care Focus: Meeting a specific market need for effective, organic hair growth products.
- Social Media Savvy: Leveraging TikTok Live and Instagram for viral sales and customer engagement.
- Black-Owned Brand Impact: Contributing to the growth and visibility of Black entrepreneurs in the beauty industry.
- Inspiring Entrepreneurial Story: From cosmetology school to multi-million dollar brand founder.
Stormi Steele’s net worth may be smaller compared to beauty moguls like Rihanna or Kylie Jenner, but her impact and growth trajectory make her a significant figure in the natural hair care and beauty community.
Stormi Steele Social Media Presence
| Social Media Sites | Linked Destination |
| Stormi Steele Website | Click Here |
| Stormi Steele Facebook | Click Here |
| Stormi Steele Instagram | Click Here |
Conclusion
Stormi Steele’s estimated net worth of $20 million in 2025 reflects her incredible journey from a hairstylist to the successful founder of Canvas Beauty, a leading natural hair care brand. While her net worth may not rival industry giants like Kylie Jenner or Rihanna, Stormi’s authentic approach, focus on underserved markets, and mastery of social media marketing have made her a powerful and inspiring figure in the beauty industry.
Her success highlights the growing influence of Black-owned beauty brands and the opportunities available for entrepreneurs who leverage innovation and community engagement. As Stormi continues to expand her brand and impact, she remains a shining example of resilience and entrepreneurship in the competitive world of beauty.